Frequently Asked Questions

The sheer figures speak for themselves when it comes to the extent of accessibility that SMS marketing is enabling brands and enterprises, with 5.1 billion of the 6.8 billion people on this planet owning a cell phone. With only 4.2 billion of us possessing a toothbrush, it is unsettling to learn that in some nations, owning a cell phone actually outranks practicing good oral hygiene.

Do you know anyone who doesn't have a cell phone, even if only for emergencies?

Let's now examine open rates! Almost all text messages are opened—about 98%! If we compare this to email open rates, which are roughly 20%, it compares incredibly well.

Finally, customers have certainly already signed in to this kind of communication in order to get text messages from your company, and they trust the source from which they are receiving them.

A highly relevant SMS marketing message compels 64% of the recipients to act or make a purchase.

Given these figures, it is reasonable to conclude that SMS marketing is becoming more popular, reliable, and effective.

The majority of firms will say yes to this. Text message marketing is an accessible, powerful marketing method that has gained popularity and is something that customers want.

Studies have indicated that 60% of people aged 45 and older claim they are just as likely to be discovered sending a text message as they would be found making a cell phone call, despite the fact that firms with an older population might be hesitant to try it.

If you ever have any doubts, do some market research and use your present means of communication to ask your clients if they would prefer to be reached by SMS. You could be pleasantly surprised.